KOOKIE
"KOOKS"
de LEON
People-First
Productivity Partner|
Strategist for Humans
(and Brands)
About Me
I help brands and startups build systems, stronger teams and clearer communication.
From launch to growth to "oh no, we need help"—I've been the person behind the scenes making it all make sense. I've worked with purpose-led founders, web development agencies, e-commerce brands, dropshipping & print-on-demand companies as well as digital creatives who needed more than just strategy, they needed someone who could think big and execute with heart. I've built customer experience departments, organized marketing chaos, manage teams, and brought calm to fast-moving, high-pressure environments.
I support businesses through growing pains, digital transitions, brand overhauls, and back-end cleanups. My work is a blend of operations, digital strategy, storytelling and emotional intelligence—delivered with a systems-first, people-always approach.
If you're a founder or brand that's growing faster than your workflows and processes can catch up, I'm here to help you slow down, realign, and scale in a way that feels good and gets results.
Let's build something human, efficient, and wildly impactful together!
Work Experience
2023 - Today
THOLAA INC., Kearny, NJ
Senior Customer Experience Manager
-
Led and managed the full CX department, including team recruiting, training and performance management.
-
Implemented systems that improved customer response time & satisfaction across multi-channel support.
-
Collaborated cross-functionally with product, sales, suppliers and tech teams to deliver consistent service at scale.
2020 - 2023
UJUU MEDIA & BRANDS, New York, NY
Customer Experience Manager &
Digital Marketing Project Manager
-
Oversaw day-to-day operations of a fashion e-commerce brand and a web dev agency for fashion designers
-
Managed VAs, creative teams; led client communications, onboarding and project execution
-
Designed and implemented SOPs, led marketing and branding efforts, handled executive assistance and calendar management
-
Directed customer experience operations, including hiring, training, support protocols, and budget oversight
2010 - 2019
FREELANCER / CONSULTANT
via UPWORK INC., San Francisco, CA
-
Supported small-to-medium businesses with content strategy, project/operations management, digital marketing, social media, virtual assistance, call center management and customer service
-
Specialized in creating foundational systems and team management for growth-stage brands
Education
1998
BA in Education, English Major
University of Immaculate Conception
Davao City, Philippines
A foundational degree in teaching and communication, with a deep dive into literature, language structure, and pedagogy. This course refined my ability to craft compelling narratives, explain complex ideas with clarity, and connect with diverse audiences (skills I now carry into content writing, coaching and client communications).
2020
BASc, Research Methodology & Qualitative Methods
Alison
County Galway, West of Ireland
Focused on data analysis, research design, and critical thinking, this online course strengthened my ability to make informed, data-driven decisions in both marketing strategy and project management. It gave me the tools to back creativity with structure—and insight with evidence.
2021
Psychological First Aid
Johns Hopkins University
Baltimore, MD
A crisis intervention online course grounded in trauma-informed care. I learned how to provide emotional support, stabilize stress responses, and communicate effectively in high-pressure of emotionally sensitive situations. It's become a cornerstone of my people-first approach to leadership, coaching, and team support.
Reach Out, I'm All Ears
Blk 7 Lot 15 Mamay Village
Lanang Davao City, Philippines 8000
kooksdl@outlook.com
SMS (Only):+63 995 905 9936
